Cannes - Southern Star Singapore, Southern Star Entertainment (Australia) and Nord Deutscher Rundfunk (Germany) launched their US$9million international co-production of A gURLs wURLd, a children's live-action series supported by the Media Development Authority of Singapore (MDA) and Screen Australia, Australia's film and television agency.
A gURL's wURLd, distributed by Endemol Worldwide Distribution, will premiere on Germany's ARD Network and Australia's Channel Nine reaching out to more than five million viewers across these countries.
Southern Star's Noel Price, producer of the series, said that 'a gURLs wURLd' was a clear demonstration that Singapore was an ideal location for shooting mainstream, contemporary drama for the international market.
"This has been a ground breaking exercise for Southern Star and we look forward to many more such projects with our Singapore partners in the future.
"Conceived as a multi-platform project, producers of the series will be creating specially designed web material for a gURLs wURLd's audiences around the globe.
International broadcasters - including those in non English speaking countries - will be able to draw on this material to help create community spaces in each country where fans of the show can meet, chat and exchange stories, just like the series' protagonists.
The web material will be jointly developed and built by Southern Star Singapore and Southern Star Entertainment.